The Process

Because I want to truly understand your business goals and who you want to come flocking to your gorgeous new brand, I have a creative process that allows me to dig deep to discover your needs, your preferences and to then marry that up with that of your target audience.
This is what my process looks like:

Discovery Phase

Step 1 - Discovery Phase

I will provide you with a comprehensive questionnaire about you, your business, your goals, your ideal client and your preferences. You will create a visual moodboard for me (I recommend using Pinterest).

Brand Analysis

Step 2 - Brand Analysis

I use all the information and inspiration you gave me and go over it with a fine tooth comb. I look for things like, colour themes, moods and style choices. I research your competitors and and compare your brand and business goals to your target audience profile. I present my findings back to you for your approval and make any tweaks as needed.

Step 3 - Creation Stage

I start developing concepts that align with the discoveries made in your brand analysis. I make sure each concept relates to the ideas we discussed and you agreed to. You provide me with feedback and I develop all areas of the logo suite, as needed.

Logo Creation Stage

Step 4 - Elements

If you have chosen the Custom Brand Package, I design your patterns or chosen elements for your brand that you can use in your social media, website and marketing.

Custom brand patterns, blog kit, elements, icons, web graphics

Logo and brand identity design by Garlic Friday Designs -

Step 5 - The Details

Once all your elements have been created, I develop a simple to use Brand Board that includes your brand elements and your colour palette and font recommendations.

Brand Launch - Garlic Friday Design

Step 6 - Pulling it all together

If you have selected any add-ons, such as business cards or social media covers, I design these. I then provide you with all the files in your very own "Client Dashboard". You will receive Vector files for professional printers or signage, as well as JPG and PNG files that you can use yourself.


Ready to take the next step?