Why no one is surprised to see Google+ go

Big news in the world of Social Media. It's been four years since Google+ was introduced in an ill-conceived attempt to rival the mighty Facebook and on Monday Google announced it's finally dismantling the social network.

While technically, heaps of people use Google+, this is due largely to the enforced need for a Google+ profile to be able to access a lot of Google's more popular services like Gmail, Google Drive and more recently to log in and comment on the mighty video site, YouTube. Actual active numbers using Google+ as a social network are definitely not high when you compare them to the active users of Facebook, LinkedIn or Twitter.

So what went wrong?

There are lots of opinions on this but the most common is that Google+ tried too hard to be a competitor for the likes of Facebook instead of focusing on offering a real advantage to its users.

It's also been said Google+ was designed more as a solution for Google to manage a ton of user profiles for its various apps and services than as a great experience offering for the public [source].

So what's next?

According to Google, they are planning to focus their offering and improve some of the more popular aspects of Google+.

“In the coming months, a Google Account will be all you’ll need to share content, communicate with contacts, create a YouTube channel and more, all across Google,” the company said. You can read all about their plans for the future on their blog.

I have to say, for me, it's all business as usual. To date, I've never had anyone request a cover image for their Google+ profile (though I have always offered them) and my mum never complains to me she only knows what's going on in my life thank's to my Google+ updates... 

What do you think of Google's decision to dismantle Google+? Are you an active user? Will this change affect you? Let me know in the comments...