5 Modern Logos Older Than Your Grandmother
As a designer, the desire to create a logo that will stand the test of time, is always present. Something that will transcend the whims of fashion and is, instead, an icon that transcends the ages. These 5 vintage brands have done just that. While some of the visuals have been adapted to stay up to date, you can easily see the original brands in their modern variations. Despite having been around since before your grandmother was born!
Logo first used: 1787
Back in the day, the Brits used to be pretty committed coffee drinkers. Tea was introduced to England's king in 1662 and very quickly became a hit among Britain's elite, especially well-to-do ladies. Tom Twining opened a coffee shop in 1706 on London's famous Strand and started selling both wet and dried versions of this new tea phenomenon. Business boomed and in 1787, the Twinings Tea dynasty had their first logo.
Twinings original logo has a combination of imagery and iconic upper case lettering. Both these elements are seen in their original form in today's logo, some 200 years later! The Twinings brand manages to convey a sense of history and and a certain level of elitism. They make things a little more fun and funky these days by incorporating bright bold colours and patterns in their marketing. But you can't shake the feeling of the brand being just that little bit special and posh...I know all the tea in our household growing up, HAD to be Twinings.
Logo first used: 1904
Shell is a very well known fuel and oil company, but it's origins go a long way to explaining it's iconic logo. In the late 1800s, it was a trading company that specialised in importing old oriental shells to the West. While the Shell logo has had many makeovers in its time, there is no denying the similarities between the original 1904 logo and its 2016 counterpart.
In the 1970s, the Shell logo embraced a more minimal appearance, thanks to designer Raymond Loewy. This clean, uncluttered look has stood the test of time and been relatively untouched ever since. The story behind the red and yellow colours? They wanted to highlight their Californian roots and adopted these colours in the 1940s.
Logo first used: 1886
Popular clothing company Levi's, started out as Levi Strauss & Co. As famous for their jeans back then, as they are now, early customers used to ask for "those pants with the horses on". Now that's what branding is all about! Vintage high five to these guys!
While there's no sign of the horses in today's version, there is a very certain nod to the original in the shape of the modern word mark.
Johnson & Johnson
Logo first used: 1886
The hand lettered logo has seen a major popularity burst in recent years, but these guys were already doing it 130 years ago! The original Johnson and Johnson logo was thought to be designed based on an amalgamation of the two founding brother's own signatures.
What is truly amazing is that nothing has changed since the original concept except making the lettering a little bolder! Isn't that incredible!!
Logo first used: 1896
In 1835, Louis Vuitton, a 16 year old French country boy, went off to the big smoke (aka Paris) to learn a trade. He ended up becoming Napoleon's wife's personal box maker and packer and eventually spawned the fashion and luggage giant that LV is today. LV is plagued by people copying their iconic branding on cheap knock-offs, so it's somewhat ironic that the original LV monogram was developed by Louis' son to stop competitors copying their work.
The original hand lettered monogram has stood the test of time and is widely used in Louis Vuitton's modern branding. LV use it as a base for their brand but aren't afraid to embellish their brand with fun graphic elements and colour.