It's time to build a brand
You've spent hours daydreaming, planning and launching your baby - the business that's all yours and is gonna take over the world! But there's that niggling feeling, deep down inside...what if people don't 'get' what you're about? What if you start telling the world all about it and ... *crickets*
You need someone who can dig around in your brain and your business and create the perfect visual personality that is going to be "so you" and have your customers leaving love hearts all over your social media pages and $$ in your shopping cart!
Why fit in when you can stand out?
Chances are, there's someone else in your neighbourhood doing what you do. You know, and I know, that they aren't half as brilliant, creative, professional or frankly, amazing as you. I mean, you could brand like they do...and how everyone else does.
Or....you can create a visual personality for your business that attracts your kind of people, your tribe. Seth Godin said:
"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another."
Make your customer want to choose you like you're the only frosted cupcake (with sprinkles) sitting in a pile of bran muffins!
Fueled by coffee & colours
Aussie born Mégan Smith is passionate about a couple things; coffee and bright colours are two of them; her family and helping chicks rock their businesses, are another two. Mégs (you can call her that - she won't mind) has a mission to help women business owners strut their stuff like they've got their red lippy on and they're wearing their fave Louboutins.
She thinks it's all about getting to know your business in a new and fun way. It's about digging into the nitty-gritty and allowing that personality your biz is dying to let shine, to..well...shine!