A brand is like a machine in that it has a lot of little parts that make the whole. If you forget some parts or use the wrong parts, your brand machine may not work as effectively. So I've put together all the parts we've designed for your new brand identity in one easy to find place.

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BRAND STYLE GUIDE

This is Wander and Soul's beautiful new Brand Style Guide. A simple reminder of the parts that make up your brand identity. You can print this out or use this in any way you like.

Brand Style Guide
Brand Style Guide  |  PNG
Brand Style Guide  |  PDF


GRAPHICS


FONTS

I can't give you these fonts unfortunately, but if you want to know where to find the to purchase or use them for yourself, here's where you can get them!

Sandwich Paper Dark Black  by Janam - get it here
Burford Rustic Book Black by Kimmy Design - get it here


COLOUR PALETTE

Purple
HEX: #4A2E7A
CMYK: 84% 100% 16% 4%
RGB: 74, 46, 122

Turquoise
HEX: #00AACA
CMYK: 98% 1% 19% 0%
RGB: 0, 170, 202

Charcoal
HEX: #272425
CMYK: 69% 68% 64% 74%
RGB: 39, 36, 37

Magenta
HEX: #CC1F77
CMYK: 0% 98% 19% 0%
RGB: 204, 31, 119

Chartreuse
HEX: #DCDF4F
CMYK: 17% 1% 90% 0%
RGB: 220, 223, 79

Grey
HEX: #434244
CMYK: 68% 62% 58% 46%
RGB: 67, 66, 68


IMPORTANT NOTE:
Although this Page will be held indefinitely as a resource for you, we recommend you download and make copies of all your files within 30 days as we cannot guarantee the information will be retained forever and we'd hate for you to lose anything!!