New logo for blogger Beauty & the Band
One of my favourite things about design and branding is seeing people's visions come to life. Whether they be established businesses, starry-eyed startups or in this case, a brave young blogger, ready to take on the world, I love seeing a brand blossom up around them.
I originally met Shantell through an online mother's group. We've both been blessed with two year old sons and I have (virtually) known Shantell since their births back in 2014. When you become a mother, you suddenly have a very different perspective on life. Not only have my attitudes to going to the bathroom alone and the concept of a decent night's sleep had to radically change, I've also found a deep well of unconditional love inside me. I'm so amazed by the beautiful soul I've been put in charge of and only want the best for him. Everything I do is centered on guiding him to become an amazing human being. Even more amazing than he is now!
Apparently these urges are common with the onset of motherhood, as Shantell has been struck with the same malady. Motivated by her desire to set a healthy example for her son, Shantell, who described herself as morbidly obese, made the decision to turn her life around and opted for lapband & plication surgery.
She knew the weightloss journey would be difficult, even with surgery and wanted to keep herself accountable. She decided to start a Facebook page and blog about her ongoing story. And so began, Beauty and the Band. When Shantell approached me about a logo for her new page, I couldn't wait to be involved and help her along her journey.
Unlike a business, the design needs and influences of this brand were more personal. While you could easily break down the demographics of Shantell's target market, the Beauty and the Band page wasn't about them, it was about Shantell. For this reason, the mood and style of the brand centered on what she liked: her favourite colours, her love of flowers, her dreams and inspirations. As you can see from this mood board I developed, the overall feel is super feminine yet vibrant and fun.
With this bright and feminine mood board, I set out to create the new logo for Beauty and the Band. Rather than anything too trite or literal, I chose to include imagery to convey the concepts of motivation and a journey. The arrow in the Primary logo represents direction and the place that Shantell wants to go.
And the logo variation, for those times when you need a different size logo to fill a smaller space...
I'm proud to say that it's been almost a year since Shantell began her weight-loss journey and she has lost an incredible 75 kilos!!! She has built her page to over 5000 followers and not only has she smashed goals left, right and centre, she has proven to be an inspiration to thousands of people and I'm sure to her son (who is still to young to understand - but I know he will be so proud of his mamma bear!)
If you want to be inspired, please check out Shantell's Facebook page, Beauty and the Band.
And now I leave you with her final brand style board. Hope you love this brand as much as I do!
Thanks for reading! I have been meaning to write this post for a very long time! Just for fun, if you were designing your own personal brand, what would be the key design elements?