An elegant new brand for Kynoch Thoroughbreds
It's been such a busy start to the year and I'm so thrilled by the variety of business owners who contact me, wanting to change their brand image! It really keeps me from falling into a rut, because I can exercise my design skills across a range of different styles. So without further ado, it's with great pleasure I introduce you to one of 2016's new brands and as always, tell you the story of how it all came about.
I've known Jennie for many years, from back in my Toowoomba days. She breeds and races horses. In my mind, Jennie lives a picturesque life of living on a beautiful mountain, with incredible views of her horses running across fields in the sunset. The actual truth probably involves a lot more mucking out stables and icky things like that - but I don't let that ruin my fantasy of her idyllic lifestyle.
Jennie already had a logo for the racing sidearm of her business, but she wanted to develop the breeding side so she could start advertising to potential buyers. For continuity, Jennie wanted to incorporate the stylised pegasus that featured in the existing racing logo. Beyond that, she knew she'd prefer red, like her racing colours and that it had to be clear enough to be embroidered on shirts.
If you ask her, Jennie will readily admit she knows nothing about design, style or what looks good. I'm sure that's not true, but it did mean she was very willing to hand all design decisions over to me and hope for the best! I did some research into horse studs and there was a common theme across them all: they didn't go into fancy fonts or whimsical logos. They like to keep things looking strong and traditional.
Working on this theme of stregth and tradition, I didn't want to play around with crazy fonts or complicated designs. I kept the text clean with straight lines or traditional serif typefaces.
I provided Jennie with a few of my designs and she quickly identified her favourite.
As the primary logo is horizontal in style, I wanted to create an alternative logo that could be used in other layouts. It is highly unlikely that Jennie will be utilising her new brand in social media or the web. As a self confessed technophobe, she plans on focusing her advertising efforts on print and the occasional email. I felt the most useful alternative layout for her would be vertical and can already envision this being used as a watermark over gorgeous photos of glossy horses!
This was a pretty simple job as Jennie was so lovely and easy to please and her existing racing logo had a lot of potential to be used in a new brand. I'll leave you with visions of the new logo as it would look embroidered on shirts and the new Brand Style Board for Kynoch Thoroughbreds.
Do you have an existing logo you'd like to refresh? We can take your existing brand and give it a makeover, or we can give you a completely new look! Just email me to collaborate: firstname.lastname@example.org