New Brand + Website Design for Hip Hip Hooray Personalised Keepsakes
Since recently launching my new logo and branding design service I've definitely been head down and tail up. I've been excited to try a new process with my designs giving my clients Homework before I even think about opening Illustrator or Photoshop. Here's a look at my latest brand and website project for Hip Hip Hooray Personalised Keepsakes and the process we used to get to the finished brand.
Alise contacted me about putting a professional spin on her relatively new but thriving business, Hip Hip Hooray Personalised Keepsakes. What had started out as a bit of a hobby less than 12 months ago had suddenly grown to over two thousand Facebook fans, regular market appearances and an upcoming display at Melbourne's biggest Baby expo. She never really thought about what her brand was - it just sort of grew around her.
STEP 1 - INSPIRATION
Before I even started thinking about designs, I needed to understand what Alise wanted her brand to embody. Part of her client homework was to complete a questionnaire for me about her business identity. She explained she wanted her business to come across as fun, playful and friendly. The next step of her homework was to start a Moodboard. Using Pinterest, Alise pinned images that she though best showed the colours, feel and vibe she was after.
Once Alise's Moodboard was complete I then began to pull together a more cohesive concept board, building in a brand colour scheme. Once this Moodboard was finalised, it would be my constant source of inspiration throughout the design process.
I chose a soft pastel colour palette that was fresh, fun and appealing to the target market. I added some punch by contrasting against black that also mirrored the chalkboard prints she specialised in. And I kept the mood modern by using geometric shapes with clean lines.
The images also speak for themselves. The balloons, glitter and bunting represent a festive, party feel as most of Alise's prints are used to celebrate special occasions. The pineapples represent the modern and edgy decor she creates. The typewriter has a feminine feel and together with the paint image show a creative 'handmade' vibe.
STEP 2 - LOGO CONCEPTS
It was now time for me to put pencil to paper and start sketching some concepts. This stage is exactly that, sketchy, and I play around with the shape and layout of potential logos before I start creating a digital design.
Once I had some direction I took to my computer and started fleshing out some of my concepts.
Of the three logo concepts, Alise was drawn to the 3rd. We tweaked it until we came up with the final design. To me it maintained all the original ideals of fun, playful and friendly while also looking crisp and professional.
STEP 3 - GRAPHIC ELEMENTS
With the main logo design in the bag, things started flowing as I worked on graphical elements that represented the brand as well as an Alternative logo.
STEP 4 - COLLATERAL ITEMS
With her upcoming Expo, collateral items were high on Alise's agenda.
I designed for her, a new Facebook rebrand...
...a new DL flyer...
...and some brand new business cards...
STEP 5 - WEBSITE
And last but by no means least, there is her lovely new eCommerce Website!
This was certainly a mammoth project for both myself and Alise. Lots of late nights on both our parts and literally hundreds of images went into this, but I think you would agree the finished product was worth it!
Hope you've enjoyed this sneak peek into my design process. I'll be sharing more of my work in the coming weeks. I'd love to hear your feedback about your favourite part of Hip Hip Hooray Personalised Keepsake's new brand!